DIOR FOREVER Clean matte foundation - 24h wear - no transfer - concentrated in skincare

Dior Forever is the iconic no-transfer foundation by Dior that offers a high-perfection complexion with 24h wear.* Thanks to its formula composed of an 86%* floral skincare base, this fluid foundation provides the skin long-lasting comfort and lets it breathe, while lastingly improving skin quality.

Tested in conditions of heat, sweat and humidity, the Dior Forever foundation offers a natural matte makeup finish with no shine, from morning to night. It evens out the complexion, visibly tightens pores and smooths the skin.

This new-generation foundation is clean,** formulated according to a strict list of ingredients. Enriched with extract of iris, wild pansy, rose and nasturtium, it reveals more beautiful skin day after day.

Non-comedogenic. Tested on sensitive skin.

* 24h wear: instrumental test on 20 women. Floral skincare: minimum percentage of the foundation base that preserves hydration, before color agents are added.
** Clean: strict in the selection of ingredients.

'Dior Forever gives the complexion 24h* of high perfection and a natural matte finish with no mask-like effect. Instantly, the complexion is smooth and mattified. This foundation is concentrated in floral skincare that visibly improves the quality of the skin day after day.

In just 1 week, the skin shows less shine.**
In just 1 month, the skin is visibly more beautiful and the pores appear tightened.**

* Instrumental test on 20 women.
** Shine: consumer test on 123 women. Visible skin beauty and appearance of pores: self-assessment test by questionnaire on 32 women.

More than 40 shades with colour that remains true for 24 hours,* thanks to a mineral coating of pigments. 100%** of women have found their shade with Dior Forever. No change to the shades: order your usual shade.

* Instrumental test on 20 women.
** First Dior study conducted on 110 women representative of the 110 skin tones referenced by science.

“A range of natural shades where every woman can find the colour that matches her skin tone.” Peter Philips, Creative and Image Director for Dior Makeup

100%* of women can find their shade with Dior Forever. To find yours:
> Choose the intensity of your skin: from 0 (lightest) to 9 (darkest).
> Choose your skin undertone:
If your skin rarely tans, you are COOL or COOL ROSY.
If your skin tans fairly easily, you are NEUTRAL.
If your skin tans easily, you are WARM, WARM PEACH or WARM OLIVE.

Each foundation needs several minutes to reveal its full intensity on your skin. So be sure to let the formula dry completely after applying to find your perfect match.

Tips from Peter Philips:
1. Start applying the foundation by dabbing onto areas that require correction, then blend by smoothing.
2. For totally even coverage over the entire face, you can use a foundation brush. The 24h* wear means no touch-ups are needed during the day.

* Instrumental test on 20 women.

Use the Dior Backstage Light Coverage Foundation Brush N°11 light coverage fluid foundation brush or the Dior Backstage Full Coverage Fluid Foundation Brush N°12 high coverage fluid foundation brush.